“Trust Me,” a comedy-drama about a make-believe advertising agency in Chicago, was canceled by TNT on Friday after a single season. It “achieved creative success,” said Michael Wright, executive vice president and head of programming for TNT, TBS and TCM in Atlanta. “It just didn’t find an audience.” According to ratings data from TNT, a Time Warner cable channel, “Trust Me” drew only about 1.4 million viewers for each episode during its 13-episode season, which started in January and ended on Tuesday. The series featured Eric McCormack and Tom Cavanagh as creative executives at the imaginary agency. “People sometimes lament there’s so much drama built around doctors and lawyers and police,” Mr. Wright said, but it may be that the world of advertising is “not as accessible a subject as other subjects on television.” The acclaimed drama about advertising on AMC, “Mad Men,” also draws a smaller audience than procedural dramas. Turner Entertainment, which oversees TNT, integrated real products into the scripts of “Trust Me” as part of advertising sales packages; the characters at the agency, Rothman Greene & Mohr, worked on campaigns for brands including Dove.
I thought that the series' characters were quirky, fun and well played, so I will truly miss this one. In the meantime, enjoy the episodes at TNT's website...before they're gone.