Veteran Pillsbury spokesman, Pop'n'Fresh (at left), also known as the Pillsbury Doughboy, died April 1, 2010 at the tender and flaky age of 74, after a long bout with a severe yeast infection. Fresh was buried in one of the largest ceremonies in recent years. Dozens of celebrities turned out, including Mrs. Butterworth, Uncle Ben, Martha White, the California Raisins, Hungry Jack, Betty Crocker, and the Hostess Twinkies. The highest-ranking dignitary attending was Brigadeer General Foods. Alka-Seltzer spokesman and longtime friend Speedy was there for comic "relief."
The gravesite was piled high with flours as Fresh's longtime friend, Aunt Jemima, gave the eulogy. She described Fresh as a man who "never knew how much he was kneaded." Fresh rose quickly in show business, but his later life was filled with many turnovers. He was not considered a very smart cookie, wasting much of his time on half-baked schemes. Still, even as a crusty old man, he was a roll model for millions, as he thought that his spokesman job was "easy as pie, a real piece of cake." Strangely, Fresh never tried eating any of the products he hawked, as they made him feel cuisinart. Fresh is survived by his second wife (whom he affectionately called "tasty cakes"), and they had three children, Duncan, Hines and Little Debbie, and one in the oven. The funeral was held at 4:25 for about 20 minutes, until golden brown.